Senior Performance Marketing Manager

Role Overview

• You independently manage our social campaigns—primarily on Meta and TikTok—and are responsible for a substantial seven-figure media budget.
• Together with the Creative team, you design new ad concepts, ensure their execution through project management, and liaise with agency partners.
• With your cross-channel expertise and understanding of attribution, you evaluate campaign results and optimize our budget allocation.
• When problems arise, you independently search for solutions—whether within the ad managers, in TripleWhale, or in Google Analytics.
• You act as a sparring partner to the founding team and plan further growth on the channels you manage. In this role, you gain deep insight into the company’s financial metrics.

Requirements

• You have at least three years of hands-on experience operating ad campaigns on Meta and TikTok and understand the specifics and challenges of a D2C brand.
• You have previously managed significant six
• or seven-figure monthly budgets and can demonstrate this experience.
• You have experience conceiving and evaluating ad concepts, working with creative colleagues to explore new approaches and uncover hidden potential.
• You have strong numerical literacy and are proficient with Google Analytics and other tools in the paid-social ecosystem.
• You have experience with attribution tools such as Klar and TripleWhale, can interpret their metrics, and use them to optimize campaigns.
• When tracking issues occur with Meta/TikTok pixels or the Conversions API, you can identify root causes and implement rapid solutions.
• You have excellent German and English language skills and can present your initiatives and results clearly to all colleagues.
• You are characterized not only by your expertise but also by initiative and independence. Ideally, you take full (100%) responsibility.

Benefits

• Company-provided new Apple devices
• The opportunity to become part of our family, grow with us, and take on responsibility as a key player.
• Flexible work arrangements with flat hierarchies and a highly motivated team.
• You will be challenged and supported in your development.
• You will learn from us and we will learn from you.
• EGYM Wellpass fitness membership, giving you access to a wide range of yoga, wellness, and fitness offerings.
• Regular company-paid team events.
• Your needs in focus: a hybrid working model with 2 days in our attractive office in the heart of the Hanseatic city and 3 days working from home.