Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
Analyze complex industry information to identify opportunities and develop strategies to increase sales
Develop and articulate competitive positioning and differentiation of brands
Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
Communicate partners’ financial conditions and market new products related to the assigned partner
Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding

Bachelor’s degree + 4 years sales/marketing experience, OR 8 years’ experience in sales/marketing, OR 4 years CDW PPM experience + 4 years’ experience in sales/marketing
Bachelor’s degree with a concentration in Marketing
Previous experience in the technology industry
Prior experience in Supply Chain, Pricing, Merchandising or Program Management

Senior Brand Manager

Key skills