Develop and execute comprehensive communication plans that align with our business strategy and goals
Lead public relations planning, execution, and measurement
Identify and drive media opportunities that elevate visibility for Tobii Dynavox and the assistive communication category
Create, localize, and manage press releases, from planning and drafting to distribution and pitching
Produce high quality written content for external and internal audiences, including executive messaging, speeches, op-eds, and thought leadership articles
Identify and manage opportunities for executives and subject matter experts (SMEs) in conferences, panels, podcasts, and media features
Plan and execute influencer marketing initiatives in collaboration with the global social media and marketing teams
Prepare, brief, and coach spokespeople, including executives, for media interviews, speaking engagements, and public appearances
Support IR communication in the US
Support crisis communication planning and execution
Serve as a key member of the communications response team for issues involving customers, products, regulatory matters, or other sensitive topics
Support internal communications initiatives working closely with the North America Market Unit
Requirements
Bachelor’s degree in communications, public relations, journalism, or a related field
5+ years of proven experience in communications
Exceptional writing, editing, and verbal communication skills
Experience in executive communications, thought leadership, or spokesperson preparation
Strong understanding of the media landscape, social media environment, and influencer ecosystem
Experience coordinating communication activities across global teams/time zones
Ability to manage multiple projects simultaneously with a service minded, hands on approach
Excellent stakeholder management skills, with the ability to build and maintain relationships with key stakeholders