Own regional pipeline generation, lead conversion, and marketing’s contribution to revenue
Define and lead go-to-market strategy, including segmentation, prioritization of where to play and how to win, and localization based on regional market dynamics
Partner closely with regional sales leadership on planning, go-to-market strategy, and ongoing operating reviews
Serve as a strategic partner on funnel development, pipeline acceleration, and revenue growth
Lead regional events, partnerships, and field marketing activation aligned to pipeline impact
Maintain strong connection to customer and market insights to inform strategy and execution
Define and drive the evolution of modern B2B marketing practices across the region, including account-based and AI-enabled approaches
Identify gaps in current marketing approaches and lead the development of new strategies, capabilities, and operating models to improve growth outcomes
Lead and develop a high-performing, geographically distributed team, including talent development and capability building
Foster an inclusive, high-performance culture that encourages collaboration, innovation, and continuous improvement
Establish strong operating discipline, including planning cadence, KPI-driven execution, and budget management
Operate as a player-coach, contributing directly to key initiatives while building the capabilities of the broader team
Drive alignment between global and regional marketing to balance efficiency with market impact
Partner with regional technical marketing leaders to jointly shape go-to-market and market prioritization strategies
Drive aligned decision-making across marketing functions to ensure cohesive execution and a unified voice to the market
Requirements
Experience leading or stepping into leadership of marketing teams in a complex B2B environment, ideally across multiple regions
Demonstrated ownership of pipeline generation and measurable contribution to revenue outcomes
Demonstrated ability to drive change and evolve marketing approaches
Strong understanding of modern marketing practices, including account-based marketing, digital transformation, and AI in marketing
Track record of driving measurable business outcomes and improving marketing ROI
Experience partnering closely with sales leadership on planning, funnel strategy, and execution
Strong operational discipline with a track record of driving structured, KPI-driven execution
Ability to bring clarity, prioritization, and direction in complex environments
Experience operating in a hands-on leadership capacity within a lean or evolving marketing organization
Strong executive presence with the ability to influence cross-functional stakeholders
Experience managing budgets and aligning investment to strategic priorities
Technical background or equivalent industry experience, with the ability to engage credibly with technical products and audiences