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Field Marketing Manager at Wiley | JobVerse
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Field Marketing Manager
Wiley
Remote
Website
LinkedIn
Field Marketing Manager
South Africa
Full Time
1 week ago
Visa Sponsorship
Apply Now
Key skills
Analytics
CRM
Leadership
Project Management
Communication
Collaboration
Sales
About this role
Role Overview
Develop and execute comprehensive field marketing strategies for assigned territories and segments
Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
Develop and manage field marketing budgets and resource allocation
Lead market research and competitive analysis initiatives to inform strategic decision-making
Drive lead generation and pipeline development through targeted field marketing campaigns
Manage relationships with key partners, vendors, and external service providers
Analyze and report on program performance, ROI, and key marketing metrics
Collaborate with product marketing, demand generation, and corporate marketing teams
Mentor and provide guidance to junior team members and regional marketing staff as appropriate
Travel to support regional activities and customer engagement events as required
Other strategic initiatives as assigned.
Requirements
Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
Proven experience managing marketing programs and driving measurable results
Strong analytical and strategic thinking capabilities
Excellent project management and organizational skills
Outstanding communication, presentation, and interpersonal abilities
Experience working collaboratively with sales teams and channel partners
Ability to travel, to support regional activities, as required
Proficiency with marketing automation, CRM systems, and analytics platforms
Strong leadership and team collaboration skills.
Benefits
Meeting-free Friday afternoons allowing more time for heads down work and professional development
Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow.
Apply Now
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