Key skills
CommunicationPresentation Skills
About this role
Role Overview
- Grow brand and desired equity of assigned product group
- Direct all marketing activities for business goals, strategies, action plans, P&L and market spending
- Develop effective communication brief and plan
- Direct research agencies and conduct qualitative and quantitative research
- Activate brand essence and vision
- Develop and update consumer portrait and consumer engagement funnel
- Contribute and execute innovation pipeline and maintain vibrancy via relevant renovation for brands
- Contribute to development and execute strong, functionally aligned brand plan
Requirements
- Minimum 5-7 years' experience in marketing preferably in FMCG brands
- Minimum of bachelor’s degree in marketing, Business Administration
- End-to-end brand management experience
- Good command of English & Thai
- Good communication and presentation skills
- Able to work under high pressure and have self-starter attitude
Benefits
- Healthcare
- Paid time off
- Professional development opportunities