Head of GTM Narrative

Role Overview

• Detect and interpret industry inflection points by synthesizing regulatory shifts, policy developments, social pressures, and emerging assumptions — translating what changed, why it matters, where Neara fits in, and how executive thinking should adjust.
• Operationalize industry insight across Neara by maintaining a centralized signal log and embedding intelligence into Sales, Product, and GTM strategy through executive briefings, internal guidance, and strategic framing.
• Partner closely with Product Marketing to shape Neara’s narrative and editorial calendar, ensuring industry themes reinforce category leadership and are backed with coordinated product-level substance, inform positioning, and keep Neara top-of-mind as executives plan for structural change.
• Independently produce thought-provoking executive editorial in a variety of channels including POV briefs, videos and social posts that are evidence-led, implication-focused, and naturally aligned to product strategy without promotional tone.
• Shape revenue conversations through narrative by equipping customer-facing teams with forwardable perspectives and executive-level language that strengthens credibility and influences how strategic deals are understood.
• Safeguard Neara’s point of view by stress-testing positioning against real market sentiment, challenging internal assumptions, and ensuring the company’s narrative is credible, earned, and externally resonant.
• Rally cross-functional teams around shared narrative frameworks through storytelling excellence, strategic influence, and collaborative leadership

Requirements

• 8+ years of experience in comms or editorial at a technology company in a regulated industry or as a journalist with energy or infrastructure domain expertise.
• An exceptional writer and editor who can craft compelling, authoritative narratives that engage senior business leaders and technical decision-makers.
• Know how to find the story, sharpen the argument, and say something that actually matters and shapes perception without being sales-y.
• You can translate complex, technical subject matter (think rate cases, proposed bills, technical papers, etc.) into language that is clear, credible, and genuinely useful to a business audience.
• Deep curiosity about the infrastructure and energy transition landscape, with the judgment to identify emerging issues before they become mainstream talking points.
• Strong relationships with relevant journalists and comfortable engaging with reporters as a trusted source, shaping storylines, and helping position Neara in industry conversations.

Benefits

• Competitive salary + ESOP
• Significant career development and growth opportunities
• Highly meritocratic, non-bureaucratic, and low ego work culture
• The opportunity to work on complex, meaningful products and real-world problems
• The opportunity to play a direct, critical role in the trajectory of a high-growth company