Social Media Producer

Role Overview

• Develop and execute The Liz Wheeler Show’s long-term social media strategy to drive brand awareness and audience expansion
• Analyze audience insights to drive growth
• Champion audience engagement initiatives that foster loyalty, community, and advocacy among Liz Wheeler’s audience
• Monitor market trends, emerging platforms, and competitive activity to ensure Liz Wheeler’s brand remains not only relevant, but cutting-edge
• Establish and track KPIs to assess marketing effectiveness and guide continuous improvement
• Create reels, clips, and other microcontent to expand reach
• Edit short break-out videos pulled from long-form episodes of the most prescient points
• Utilize graphic design skills to create thumbnails
• Upload episode video files to platforms and schedule for publication
• Watch each live episode closely, noting timestamps for short-form “highlight” excerpts worth clipping into reels/clips following the episode
• During each episode, watch YouTube Live to ensure quality control and communicate to senior producer any issues
• Recommend exceptional content segments for longer-form highlights to the senior producer and manage the posting schedule for these highlights on non-episode days
• Add tagging, descriptions, proper settings to each episode/highlight on the respective platforms to ensure maximum reach and visibility
• Maintain and constantly update the show’s database of reels/clips, as well as manage the posting schedule for these reels/clips
• Write short text posts/captions to accompany the short video clips for social media
• Enter advertising air checks to the calendar after each episode

Requirements

• Social media best practices—especially the structure(s) for viral reels
• High proficiency with Adobe Premiere
• YouTube Studio
• Instagram Reels
• X.com
• Keen news judgment
• Superb creative decision-making
• Expertise in digital marketing, analytics, audience engagement, and content-driven brand building
• Strong writing skills
• Highly detail-oriented and reliable
• 3-5 years of related production experience on a podcast or news show
• High proficiency with Adobe Creative Suite
• Photoshop