Define and execute a comprehensive B2B demand generation strategy aligned with Nielsen’s overall business goals and revenue targets
Lead, mentor, and grow a high-performing team of demand generation managers and specialists
Design and implement integrated, multi-channel campaigns targeting key buyer personas in the media industry
Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline
Develop and execute targeted ABM programs for high-value strategic accounts
Oversee the marketing technology stack to ensure efficient lead management, scoring, nurturing, and attribution
Establish key performance indicators (KPIs) and build robust reporting dashboards to monitor campaign performance, ROI, funnel metrics, and contribution to pipeline and revenue
Work closely with Product Marketing to craft compelling messaging and collaborate with the Content team to develop high-impact assets
Manage the demand generation budget effectively, allocating resources to channels and initiatives with the highest return on investment

12+ years of experience in B2B demand generation or growth marketing
3+ years of people and vendor management experience
Proven success in developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth
Deep expertise in marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce)
Strong understanding of Account-Based Marketing (ABM) strategies and best practices
Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Experience with BI tools is a plus
Excellent communication, collaboration, and stakeholder management skills, with the ability to partner effectively with sales leadership
Bachelor’s degree in Marketing, Business, or a related field preferred
MBA or advanced degree preferred

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off
Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

Director, B2B Demand Generation

Key skills