Product Marketing Manager – Air/Power Circuit Breakers

Role Overview

• Drive profitable sales and market share growth for ELSP Business by developing and executing go-to-market strategies for low voltage air and power circuit breakers.
• Manage P&L for assigned portfolio, lead marketing and communication initiatives, and enable both sales teams and operations to execute flawlessly.
• Translate global product strategy into regional market opportunities while building competitive positioning and customer value propositions.
• Create and implement the US go-to-market product strategy for low voltage air and power circuit breakers.
• Own P&L for assigned products through master data maintenance, pricing strategy, inventory management, KPI reporting, business cases, and sales/promotion tools.
• Ensure sales teams have the technical and commercial product knowledge needed to execute effectively; oversee preparation of sales materials, guidance, and coordinate cross-team knowledge sharing.
• Collect, evaluate, and share customer research, competitive data, voice of customer (VOC), and market trends focused on OEMs, Datacenter and Industrial End Users.
• Coordinate with operations and cross-division teams on forecasts, production capacity vs lead time, inventory positioning, and execution.
• Collaborate with Global Product Managers and R&D to translate local market needs, standards, and trends into new product/feature development; provide the local market insights to reiterate global strategy and drive local product market acceptance.
• Lead product launches and commercialization programs; drive customer experience improvements through customer visits and insights; report performance metrics and strategic updates to leadership.

Requirements

• Engineering Bachelor's degree is required.
• Electrical Engineering preferred.
• Minimum 10 years of relevant experience in the electrical industry with at least 5 years in Product Management or Product Marketing Management.
• Comfortable leading and influencing cross-functional teams at a fast pace with multiple competing priorities.
• Strong skills in go-to-market strategy, positioning & messaging, pricing excellence, and sales enablement.
• Understanding of power distribution, electrical control systems, and related applications; In depth knowledge of Critical Power applications, especially Datacenter industry required.
• Familiarity with Industry 4.0, IoT, digital connectivity, and industrial communication protocols preferred.
• Strong analytical and problem-solving skills with ability to translate market data into actionable strategies.
• Demonstrated customer experience success and ability to drive sales through customer-centric approaches.
• Excellent written and verbal communication skills; ability to present effectively to diverse audiences including senior leadership.
• Strong proficiency with MS Office; experience with CRM and marketing tools a plus.

Tech Stack

• IoT

Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid.
• Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
• Parental Leave – up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program
• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)
• 11 paid holidays.
• Vacation under a permissive time away policy