Develop clear, differentiated positioning and messaging that resonates with target audiences
Translate complex product features into customer-focused value propositions
Lead end-to-end product launches, including planning, execution, and post-launch analysis
Partner with product, sales, and marketing teams to align on GTM strategy
Conduct market research, competitive analysis, and customer interviews
Create sales tools and collateral (pitch decks, one-pagers, battlecards)
Train sales teams on product positioning, messaging, and use cases
Collaborate with content and demand gen teams to develop campaigns that drive awareness and adoption
Define and monitor key metrics (adoption, engagement, revenue impact)

5–7+ years of experience in product marketing, product management, or related roles
Strong ability to craft compelling messaging and narratives
Experience launching products or features in a B2B environment
Excellent cross-functional collaboration and communication skills
Analytical mindset with experience using data to drive decisions
Familiarity with marketing tools, CRM systems, and analytics platforms

Health insurance: 100% company-paid medical, dental and vision coverage for employees and families.
401(k) plan: Up to 4% company match with immediate vesting.
Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
Remote work reimbursement: Up to $85/month for mobile and internet.
Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.

Product Marketing Manager

Key skills