About this role
Role Overview
- Create, optimise and manage product titles, bullet points, and descriptions across product listings
- Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance
- Maintain brand content quality, consistency and compliance with client and platform-specific guidelines
Requirements
- Must have the ability to write using US English
- Minimum 5 years copywriting experience in retail/online market place ecommerce
- Demonstrable experience with Amazon (or similar marketplace eg Walmart or Tesco etc) content optimisation, ideally in consumer products or toys
- Robust knowledge of SEO, keyword/shopper intent and ecommerce search behaviour
- Ability to spot and correct inconsistencies, improve ecommerce copy readability, adapt messaging to specific product categories and follow brand tone
- Comfortable working with structured content templates and authoring tools
- Detail-oriented with a strong sense of how small changes can impact performance
- Proven ability to collaborate with project managers to ensure timely and accurate content delivery
- Experience working with global brands or managing content across international marketplaces preferred
- Background in retail/Amazon marketplaces, digital marketing, SEO optimisation, content creation, copywriting, digital communications
- Strong experience of creating product copy for the toy industry is preferred
- Strong experience of integrating SEO keyword research in product copy is also highly preferred
- Experience of hands-on SEO research not essential but would be considered favourably
Benefits
- This role is a long term freelance contract
- May lead to further project opportunities as part of our wider freelance talent pool