Key skills
Mentoring
About this role
Job Title
Creative CopywriterJob Description
So, who are we?
IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
We are hiring in Bengaluru for a Creative Copywriter to craft compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints.
Your team:
This role sits within the Brand and Creative team at IG Asia, based across our APAC markets. You will be part of a regional creative department – spanning art direction, design, copy, video, and social– responsible for shaping IG’s brand presence and delivering creative output across all customer touchpoints.
Your role in the Team's success:
You are a writer who has found your voice. You know how to work across channels, take a brief and run with it, and hold your own in a creative room. Now you’re ready to take on more ambitious briefs, sharper concepts, and a brand with real depth.
What you'll do:
You'll write clear, persuasive copy across campaigns, email, social media, website, and app – adapting your tone and messaging for different audiences, markets, and product types across the region. Working closely with art directors, designers, and strategists, you'll help develop integrated creative concepts from brief through to delivery and translate complex financial information into content that feels accessible and genuinely engaging. You’ll be expected to uphold brand guidelines and navigate regulatory requirements with confidence, contribute actively to brainstorming sessions, and deliver quality work to tight deadlines without being chased.
What you’ll need for this role:
Requirements:
3 – 5 years of copywriting experience in advertising, marketing, or financial services
A strong portfolio demonstrating range across channels and formats
Solid headline and conceptual thinking – you lead with the idea, not just the words
Proven ability to write for different customer segments and experience levels
A good grasp of digital-first content and platform-specific writing
Experience with regulated copy and compliance review processes is a plus
Collaborative by nature, comfortable working across creative, design, and strategy teams
Adaptable across B2C and B2B contexts
Knowledge of brand guidelines and regulatory compliance requirements.
How we work:
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
Lead and Inspire: Drives trust, alignment, and enthusiasm
Think Big: Focus on the problems that most impact commercial outcomes
Champion the client: Understand and prioritise client's needs
Deliver at pace: Push for fast, sustainable growth;
Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.
The Perks:
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Learn more about the Perks here!
Join us for this exciting journey. Apply now!
Number of openings
1