SEO/GEO Specialist

Role Overview

• Lead SEO and GEO initiatives that improve visibility across search engines and AI-driven discovery experiences.
• Translate business, content, and performance needs into structured search optimization approaches, topic strategies, page-level recommendations, and technical priorities.
• Conduct and guide keyword, query, and topic research to identify opportunities for stronger organic visibility, deeper topical authority, and improved discoverability.
• Review websites, pages, and content for on-page SEO, internal linking, metadata, information architecture, structured content opportunities, and content quality improvements.
• Support and guide content optimization efforts by aligning page structure, copy, headings, schema opportunities, and information clarity to search intent and discoverability goals.
• Perform technical SEO reviews to identify issues related to crawlability, indexing, redirects, canonicalization, metadata, internal linking, broken links, and site structure.
• Lead GEO-oriented reviews by identifying opportunities for stronger answer readiness, citation potential, entity clarity, topical depth, and AI-surface visibility.
• Monitor organic search, visibility, and AI-era discoverability performance and synthesize notable changes, risks, and optimization opportunities.
• Partner with Data Analysts, CRO Analysts, and Measurement Analysts to ensure search and discovery efforts align with reporting, experimentation, and measurement needs.
• Conduct audits of existing content and site experiences to identify gaps, inconsistencies, and opportunities for improvement.
• Document optimization recommendations, implementation notes, assumptions, and performance findings clearly and consistently.
• Follow established governance, privacy, content, and search-quality standards in day-to-day work.

Requirements

• +5 years of experience as a SEO/GEO Specialist
• Strong working knowledge of SEO, organic search, and digital discoverability principles.
• Ability to independently manage recurring SEO and GEO workstreams and deliver reliable outputs with minimal oversight.
• Strong understanding of how content, site structure, metadata, internal linking, technical site health, and content quality influence visibility.
• Working knowledge of GEO concepts, including how content may surface in AI-generated answers, summaries, and discovery experiences.
• Ability to identify optimization opportunities through search data, content analysis, technical audits, and discoverability reviews.
• Strong analytical and problem-solving skills, including the ability to identify likely causes of visibility shifts and performance changes.
• Strong understanding of search intent, keyword targeting, topic authority, content hierarchy, and page-level optimization.
• Strong attention to detail and disciplined approach to audits, optimization documentation, and search QA.
• Strong written and verbal communication skills in English, including the ability to explain search and discoverability concepts clearly to non-technical stakeholders.
• Ability to balance analytical rigor with practical business and delivery realities.
• Ability to collaborate effectively across distributed teams in the Americas and work across functions, time zones, and client contexts.

Benefits

• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short
• and long-term disability coverage.
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
• We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.