Content Team Lead – Website Product Owner

Role Overview

• Lead and develop a cross-functional team of copywriters and SEO & content managers.
• Foster collaboration, accountability, and continuous improvement across the team.
• Ensure alignment between team outputs and strategic goals across website, campaigns, and communications.
• Own and evolve the website strategy and product roadmap in alignment with business objectives and user needs.
• Act as Product Owner in an agile setup: manage the backlog, prioritize features, and ensure timely delivery.
• Manage the external digital agency, including briefing, coordination, and quality assurance.
• Act as the primary functional owner of the website platform and tech stack (CMS, integrations, tracking), working closely with IT, developers and vendors.
• Ensure technical scalability, security, and compliance in partnership with IT and vendors.
• Co-own the website measurement framework with the Data & AI team: define KPIs and events, ensure correct implementation via tag management (e.g. GTM) and analytics tools (e.g. GA4), and validate data quality.
• Drive UX and performance improvements through data-driven insights, A/B testing, and user feedback.
• Stay current with digital trends and technologies (e.g. headless CMS, Core Web Vitals, privacy & consent, tracking best practices) to continuously improve the platform.
• Own and maintain the content diary and content backlog, ensuring a consistent and strategic flow of content across the website and other digital channels.
• Ensure all content adheres to tone-of-voice guidelines, brand standards, and legal requirements.
• Collaborate with internal teams to gather content requirements and ensure alignment with marketing, sales, and brand goals.
• Define and track content KPIs and translate insights into concrete backlog items and optimization initiatives.

Requirements

• 7+ years of experience in website management or digital product ownership—ideally in a B2B or corporate environment.
• Several years of experience in people management and working with agile teams.
• Strong understanding of web technologies and architecture (e.g. CMS concepts, APIs, front-end basics, performance, accessibility) and ability to work productively with developers.
• Hands-on experience with web analytics and tracking (e.g. Google Analytics 4, tag management such as Google Tag Manager, event and conversion tracking, dashboards, KPI definitions).
• Solid knowledge of UX/UI principles and SEO (technical and content).
• Strategic mindset with hands-on execution capabilities.
• Strong project management skills, including experience managing timelines, resources, and cross-functional teams.
• Confident and assertive communication skills with a strong ability to manage a big variety of stakeholders.
• Extensive experience with a large volume of content management, CMS platforms and content governance.
• Degree in business, marketing, communications, digital media, computer science, or a related field.
• Excellent written and spoken English; German, Portuguese, Spanish, or Chinese language skills are a plus.

Benefits

• Possibility of working from home – we care about results, not locations.
• Training budget for each employee – we care about the growth of our people.
• Private health insurance – we care about health on and off working hours.
• 3 additional vacation days – we care about free time.