Own execution of CRM campaigns, including setup, monitoring, and optimization.
Support implementation of the CRM strategy defined by the CRM Manager and Group Head of CRM.
Work with customer segmentation, personalization, and targeting to deliver relevant and effective messaging.
Provide input to campaign innovation, customer journey improvements, and automation flows.
Analyze campaign performance and prepares reports to inform business decisions.
AI & automation enthusiasm
you must drive improvements via implementing the latest trends and technologies to make your work seamless.
Collaborate with BI, performance managers, copywriters, and brand teams to ensure aligned communication.
Acts as a subject matter expert on campaign execution tools, continuously suggesting improvements.

Bachelor’s degree in Marketing, Business, Communication, or related field.
1–3 years of experience in CRM, email marketing, or digital campaign execution.
Proficiency in CRM platforms and campaign management tools, especially in Bloomreach.
Analytical mindset with the ability to interpret campaign data and improve performance.
Strong organizational skills and attention to detail.
Fluent in English (additional local language is an advantage).

Fair reward
You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
Good food every day
You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
Life, not just work
You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
Personal growth
You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
Real impact
What you do here matters. You’ll see your work changing how people eat and live — from day one.
Recognition among colleagues
Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
Xtra membership
You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
Sport & wellbeing
You’ll stay active with company sports challenges or a subsidised Multisport card.
A team that sticks together
You’ll work with people who move fast, support each other and celebrate wins together.

CRM Specialist

Key skills