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Director, Marketing – Mission Initiatives at Heart & Stroke | JobVerse
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Director, Marketing – Mission Initiatives
Heart & Stroke
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Director, Marketing – Mission Initiatives
Canada
Full Time
2 days ago
$115,000 - $136,000 CAD
No Sponsorship
Apply Now
Key skills
Analytics
About this role
Role Overview
Lead the development of integrated marketing strategies for priority mission initiatives.
Oversee the development of channel plans.
Act as the senior marketing partner to the Mission and Digital Product Team.
Collaborate with other departments including Fundraising and Communications.
Guide the development of briefs for creative, media, and research partners.
Oversee campaign execution including approvals and adherence to brand standards.
Monitor campaign performance and recommend tactical adjustments.
Lead talent development and ensure high standards and competence.
Requirements
University Degree in Marketing or Business preferred.
10+ years in brand marketing.
Extensive experience in Growth and Performance Marketing.
Solid understanding of digital marketing and digital media (social, display, OLV, SEM etc.).
Experience operating in a senior, crossfunctional role within a matrixed organization.
Experience planning and implementing 360 omnichannel marketing campaigns.
Experience utilizing insights and analytics to help identify campaign target audiences.
Benefits
Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
Competitive health, medical, dental and vision benefits.
Life insurance.
Disability benefits.
Employee assistance program (EAP).
Defined contribution pension plan with employer matching.
Flexible hybrid working model.
Reimbursement for mobile phones and home office setup.
Opportunities for professional development.
Apply Now
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