Product Marketing Senior Lead, Content Strategy

Role Overview

• Write and develop original, high-impact content that translates complex AI and software concepts into: Clear, engaging narratives Compelling use cases Differentiated positioning
• Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate: What makes our technology unique Why it matters in real-world scenarios
• Identify and develop distinctive story angles that highlight: Product innovation Real-world applications Customer value and outcomes The people and process changes required for transformation
• Develop and maintain an editorial calendar grounded in: Audience needs Product innovation Market and competitive insights
• Actively monitor competitor and industry content to: Identify narrative gaps and opportunities Ensure Salesforce leads, not follows, in defining key topics and positions
• Interview subject matter experts, practitioners, and leaders to: Extract insights, lessons learned, and real-world nuance Uncover stories that go beyond surface-level success
• Author flagship thought leadership, guides, and long-form content that: Builds a repeat audience Feels editorial (not promotional) Positions Salesforce as a leader in AI and the Agentic Enterprise
• Use AI tools to: Generate and refine story ideas Accelerate drafting and iteration Synthesize complex inputs from multiple stakeholders
• Build scalable tools such as: Gems Prompt libraries Templates That enable content creators to: Self-serve high-quality content Maintain editorial standards
• Create and adapt content across formats, including: Blog Video Social Newsletters
• Identify how to tailor stories for: Different audiences Different channels Different levels of technical depth

Requirements

• 6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
• Strong understanding of AI, software, or enterprise technology concepts
• Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
• Strong writing, editing, and storytelling skills
• Proven ability to: Develop distinctive story angles Interview SMEs and extract meaningful insights Translate complex ideas into clear, engaging content
• Experience incorporating competitive and market insights into content strategy
• Experience or strong interest in: AI tools for content creation and workflow acceleration Building scalable content systems (templates, prompts, frameworks)
• Ability to simplify complex topics into clear, engaging content
• Experience working cross-functionally with product, marketing, and technical teams

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program