Director, eCommerce

Role Overview

• The Director, eCommerce will play a pivotal role in driving the online sales and marketing strategy for Hydroviv.
• This leader will be responsible for developing and implementing effective eCommerce strategies to maximize revenue, enhance the customer experience, and strengthen Hydroviv’s online presence.
• Developing and executing a comprehensive eCommerce strategy aligned with the overall Hydroviv and Culligan business objectives.
• Identifying and capitalizing on market trends, consumer behavior, and competitive opportunities to drive growth.
• Overseeing the management and optimization of the Company's eCommerce website, ensuring a seamless and user-friendly experience.
• Collaborating with cross-functional teams to implement website enhancements, updates, and new features.
• Leading digital marketing efforts, including online advertising, social media, email campaigns, and SEO, to drive traffic and sales.
• Managing marketing and advertising budgets efficiently to maximize topline revenue.
• Developing and executing promotional campaigns to drive customer acquisition, retention, and loyalty.
• Prioritizing and enhancing the overall customer journey, from website navigation to post-purchase support.
• Implementing customer feedback mechanisms and utilize data analytics to continuously improve the online shopping experience.
• Analyzing eCommerce KPIs and sales performance data to identify areas for improvement and implement strategies for growth.
• Preparing regular reports for Culligan and Hydroviv senior leadership, providing insights into eCommerce performance and market trends.

Requirements

• 8+ years of relevant eCommerce and marketing experience, particularly in high growth environments.
• History scaling eCommerce/DTC businesses.
• Expertise in leverage all digital marketing tactics to drive engagement and revenue results.
• Prior ownership of eCommerce sales forecasts, including customer-specific sales pipelines, and analysis of sales results.
• Deep understanding of the online landscape including features, functionality, and best practices.
• Experience building and leading multi-faceted teams (directly and indirectly) comprised of creatives, technologists, operators, and analysts.
• Proven ability to work cross-functionally with a broader team.
• Impressive presentation and written communication skills.
• Prior eCommerce P&L experience preferred, and experience in VC/PE-backed environment is a plus.
• A roll-up-the-sleeves mentality.
• A bachelor’s degree is required; an advanced degree is preferred.

Benefits

• paid time off
• health
• dental
• vision
• life
• disability benefits
• 401(k)