Director – Immunology, Rheumatology Marketing

Role Overview

• Product/launch strategy development
• Develop initial launch strategy and high-level launch plan
• Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy
• Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations
• Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements
• Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services
• Codify and maintain key launch strategies and assumptions in a brand plan
• Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement
• Serve as the US commercial representative on the labeling strategy workstream
• Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above
• Partner and align with cross-functional and global partners to establish launch readiness milestones, requirements, and timelines
• Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc.
• Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
• Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies
• Monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market
• Lead all national congress participation, including contracting, booth design, and internal coordination

Requirements

• Bachelor’s degree in Marketing, Business, or Life Sciences; MBA or other advanced degree preferred
• 15+ years of relevant pharmaceutical or biotech industry experience
• 5+ years of progressive people management experience in marketing roles of increasing responsibility
• Broad commercial experience across U.S. HCP marketing, patient marketing, and omnichannel marketing required
• Proven success leading U.S. product launches from pre‑launch through commercialization, managing high‑impact projects and tactics
• Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
• Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti‑Kickback Statute) with a commitment to ethical and compliant practices
• Experience working in a small‑to‑mid‑sized biopharmaceutical company is required
• Ability to travel up to 30%.

Benefits

• Competitive compensation for your work
• Generous time off policy
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment