Partner with the VP, peers, brokers, and distributor network to develop, implement, and drive our sales strategy targeting the Mainstream food channel.
Achieve budgeted revenues and team sales goals, maximizing profitability.
Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing.
Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets.
Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company.
Assist the VP of Sales and Marketing in producing monthly reports and sales forecasts to analyze current/potential market and sales trends.
Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback.
Update the R&D team on a variety of food trends to create new SKUs and improve existing recipes.
Be a key member of weekly/monthly sensory tastings to provide instant feedback on product quality.
Participate in nation-wide food shows to approach business opportunities with prospects.
Perform other tasks as assigned.

Bachelor's degree required
Bilingual in English and Mandarin preferred
Minimum 3 years experience with proven track record of leadership in a sales organization/business unit in the food industry
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.
Prior experience with mainstream market preferred
Excellent presentation, written and verbal communication skills
Ability to organize and prioritize in a fast paced environment
Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
Valid driver's license and clean driving record
Proficient in Google Apps, MS Office Suite, etc.

Sales Associate, Mainstream Food Channel

Key skills