Own and evolve GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
Challenge and pressure-test the brand vision and messaging with the CMO, bringing fresh market perspective and competitive intelligence
Define and maintain GitGuardian’s brand guidelines, tone of voice, and visual identity standards across all channels and formats
Lead the full-funnel content strategy across all formats: long-form articles, whitepapers, research reports, blogs, videos, and social content
Build and manage a network of external authors and subject matter experts to scale content production without sacrificing technical depth and quality
Collaborate closely with Product, Sales, and the CMO to ensure content is accurate, timely, business-relevant, and strategically aligned with pipeline goals
Manage the relationship with PR agencies to drive earned media coverage in top-tier cybersecurity, tech, and business outlets
Build and maintain strong media relationships, position GitGuardian executives as credible voices in the cybersecurity industry
Define the SEO and AEO (Answer Engine Optimization) strategy and oversee its execution through the Content & SEO/AEO Manager and external agencies
Manage and develop the team

6+ years of experience in Brand and/or Content Marketing (B2B)
Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
Proven experience managing a team of 5 or more, as well as external partners & PR agencies
Strong editorial judgment: you can shape complex technical topics into compelling narratives
Demonstrated ability to build and execute a full-funnel content strategy across multiple formats (long-form, whitepapers, reports, video, blog)
High agency and hands-on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership

25 days of PTO (employees are strongly encouraged to use all of it!)
8 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off-sites
Up to $300 towards your home office set-up
Monthly remote work stipend of up to $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre-tax commuter plan access
401(k) with Slavic
Opportunities for career development in the long term

Director of Content – Brand

Key skills