Join sales calls early, often before a proposal is written, and help shape how we frame the work.
Listen for what a prospective client is actually asking for, identify where their stated problem and their real problem diverge, and contribute to the strategic thinking that wins the engagement.
Lead discovery once the work is signed.
Run workshops, interview stakeholders, interrogate content and analytics, and shape the strategic direction before a single pixel moves.
Carry that thinking through concept, design system development, and production.
Stay hands-on through developer handoff and launch.
Specialize in digital experiences where content is central to the design problem: publishing platforms, knowledge repositories, complex marketing sites, and product interfaces tied to editorial workflows.
Lead brand conversations when the scope calls for it.
Present your work to clients in a way that builds confidence.

Substantial experience leading digital design engagements for complex content-driven products
A portfolio that demonstrates strategic range, not just visual range
Comfort moving between systems thinking and individual screen craft
Strong presentation skills, including the ability to walk a non-designer through why a decision was made
Experience working with content strategists and developers as peers, not dependencies
A collaborative posture that holds up under pressure.

Creative Director

Key skills