Senior Account Manager – Lifestyle

Role Overview

• Leading on preparing strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
• Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
• Competitive media research and analysis
• Securing partnership and collaboration opportunities
• Spearheading and supporting with event logistics and production
• Developing weekly and monthly media reports for clients
• Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
• Consistently producing high quality internal and external communications content
• Oversight of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day-to-day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level
• Equally supporting senior members of the team to ensure maximum support across all levels
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in LA and across the US
• Have established connections with industry leaders and tastemakers in LA and across the US
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Requirements

• Minimum of four years of relevant working experience
• Hospitality and arts/culture experience is preferred
• Superior knowledge of luxury consumer industry
• Ability to manage multiple accounts simultaneously
• Excellent written and verbal skill
• Knowledge of Cision, MuckRack and other PR industry tools
• Understand the digital world and can exhibit creative thinking
• A team player who is hardworking and dedicated