Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
Shaping the social voice and narrative around AI, creativity, and the future of work
Building a content calendar that has rhythm without losing soul
Engaging with our community in a way that’s fun, thoughtful and real
Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

You're genuinely curious about AI and what it means for human creativity and the future of work.
You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
You're organised enough to run the machine, but you'd be bored in a role that was only that.
You write well, with a point of view and a specific voice.

Social Media Lead

Key skills