Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
Build and run account-based programs supporting priority enterprise targets and client expansion
Develop repeatable plays across target accounts and client populations
Own engagement strategy for Active Twins
Design and run programs across education, community, referrals, challenges, and seasonal moments
Partner with Product/Clinical to strengthen retention and reduce churn
Move from one-off campaigns to repeatable growth systems
Build a structured testing approach across messaging, sequencing, and programs
Use performance data to decide what to scale, improve, or stop
Define how channels work together across campaigns and journeys
Ensure programs are connected, sequenced, and aligned to clear goals
Partner with Brand & Experience to raise the bar on messaging and creative quality
Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
Ensure growth programs align with product experience and business priorities
Influence without direct ownership across teams
Lead and scale a high-performing growth marketing team
Set clear ownership, KPIs, and operating cadence
Build a culture of accountability, speed, experimentation, and continuous improvement

10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
Proven track record driving pipeline and retention outcomes
Comfortable operating across both enterprise and member-facing growth
Highly data-driven with a clear approach to testing and iteration
Strong operator who can move between strategy and execution without losing speed
Strong cross-functional partner who can influence Product, Sales, and Analytics
Experience in healthcare, benefits, or regulated environments preferred
Comfortable using AI tools to accelerate program design, experimentation, and content
This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

Senior Director, Growth Marketing

Key skills