Director, Growth Marketing

Havenly Brands is building the premier destination for home furnishings and is seeking a Director, Growth Marketing to lead customer acquisition across multiple brands. The role involves managing digital and offline marketing channels, overseeing a team, and driving growth strategies to meet acquisition targets.

Responsibilities:

• Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
• Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
• Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
• Day-to-day management and development of a team of four to five performance marketers
• Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
• Vendor and platform relationships — Google, Meta, and beyond
• Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
• Partner with data on a channel testing roadmap that generates real, actionable signal
• Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
• Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi-brand stack
• Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
• Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience

Requirements:

• 7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
• Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
• Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
• Managed $30-50M+ in performance marketing budget
• Fluency with Agentic AI tools as a genuine performance and workflow accelerator
• Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
• Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
• DTC e-commerce background required; home or other high-consideration category experience a plus
• Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
• Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them