Own website product experience strategy, ensuring clear navigation, accurate product information, and compelling storytelling.
Lead content updates and publishing for product pages, category pages, comparison tools, and launch landing pages.
Ensure website content aligns with GTM priorities, brand standards, and SEO requirements.
Own PDP standards and execution across all retailer and eCommerce platforms.
Ensure high quality, conversion driven assets are deployed (images, video, bullets, specs, A+ content, comparison charts).
Monitor PDP performance and identify optimization opportunities to improve conversion and shopper confidence.
Maintain product accuracy and consistency across all digital endpoints.
Lead digital shelf execution across key retail partners, ensuring content completeness, taxonomic accuracy, and search optimization.
Manage content syndication processes to support scale, accuracy, and speed.
Lead digital readiness for launches, including website updates and PDP execution.
Track and report on KPIs such as PDP conversion, website engagement, and shelf compliance.
Provide clear performance readouts to team and leadership.

Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business, Communications, or related field.
4-8 years of experience in digital merchandising, marketing, eCommerce, website management, digital content operations, or related field.
Strong understanding of PDP optimization, digital merchandising best practices, and shopper behavior.
Working knowledge of SEO fundamentals as they relate to product content and site structure.
Ability to analyze performance metrics and translate data into practical improvements.
Comfort working across multiple platforms and partner systems simultaneously.
Experience with Amazon Vendor Central and other Home Improvement online retailer portals such as Home Depot Supplier Hub, Lowes, Menards PIM is a plus.

Digital Merchandising Manager

Key skills