Marketing Operations Analyst

Role Overview

• Own Hubspot marketing workflows, analytics and insights while partnering closely with Sales Ops to ensure the integrity, flow, and actionability of marketing data across our tech stack
• Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance
• Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution
• Synthesize data across all marketing channels to conduct marketing mix analysis to inform key decisions
• Define KPIs, metric hierarchies, and standardized reporting structures to ensure consistent forecasting and performance evaluation across channels and initiatives
• Own marketing reporting for QBRs, board meetings, and monthly executive updates
• Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives
• Investigate trends, provide context, and deliver clear narratives and recommendations.
• Automate recurring reports to eliminate manual workflows and free capacity for strategic analysis
• Leverage AI tools (including Glean and AI agents/automations) to enhance data analysis, accelerate insights, and explore forecasting capabilities
• Partner with marketing leadership and/or Sales Ops to scope how marketing initiatives will be operationalized and measured across Hubspot and Salesforce
• Optimize use of Hubspot marketing automation platform and channel integrations helping to ensure all capabilities are being leveraged fully
• Serve as the Marketing liaison to Sales Ops, providing business requirements and collaborating on CRM solutions for key marketing initiatives including: monitor to ensure all MQL successfully route to sales reps with correct attribution and streamlining fields used by Sales/Marketing teams
• Own marketing data quality across all marketing-owned data sources
• Execute on contact and account enrichment initiatives leveraging 3rd party partners to ensure every CRM account contains a complete set of validated buyer contacts
• Implement and troubleshoot data integrations between third-party tools and HubSpot or other marketing systems
• Other duties as assigned.

Requirements

• Education: High school degree or equivalent
• Years of Experience: 3-5 years
• 3+ years of experience in marketing analytics, marketing operations, or a related role within B2B SaaS
• Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent)
• Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent)
• Experience with attribution modeling and marketing mix analysis
• Strong process orientation with the ability to create structure, documentation, and repeatability
• Excellent working knowledge of SQL and/or Python, and Excel
• Demonstrated ability to translate marketing and pipeline data into clear narratives, insights and recommendations
• Ability to own projects end-to-end, from ideation through execution
• Experience with and enthusiasm for emerging AI tools, agentic workflows, and automation capabilities
• Excellent communication skills, particularly the ability to present data clearly to senior leadership.

Tech Stack

• Python
• SQL

Benefits

• Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
• Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
• Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
• Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
• Retirement savings with employer match, vesting every pay period
• Flexible Spending Accounts for healthcare and dependent care
• Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
• Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success