Senior Product Manager – Campaign Lifecycle Platform

Role Overview

• Own core components of an end‑to‑end campaign lifecycle platform, spanning pre-sales, campaign setup, activation, optimization, measurement, and billing.
• Help define a unified product strategy that serves as a shared foundation across CMX products rather than a standalone point solution.
• Translate long‑term platform vision into a phased, executable roadmap that balances near‑term delivery with long‑term scalability.
• Partner with Product, Engineering, Data Science, and Operations to identify, evaluate, and prioritize AI and agentic use cases across the campaign lifecycle.
• Help activate AI‑driven capabilities that improve CMX internal operations, including workflow efficiency, decision support, automation, and campaign execution quality.
• Ensure AI capabilities are thoughtfully integrated into the platform roadmap with clear business value, guardrails, and success metrics.
• Lead the full product lifecycle from discovery through launch and iteration, including requirements definition, discovery & scoping, and delivery.
• Work closely with Engineering and Architecture on platform design decisions, including APIs, data models, and extensibility.
• Write clear, outcome‑oriented product requirements that align business goals with technical execution.
• Define success metrics across adoption, operational efficiency, and platform performance.
• Act as a connective layer across CMX teams, ensuring alignment between campaign platform capabilities and onsite and in store, offsite, self‑service, and future product needs.
• Partner with Sales, Operations, and Client Success to ensure the platform improves both internal execution at scale and advertiser experience.
• Communicate product strategy, tradeoffs, and progress clearly to senior stakeholders and leadership.

Requirements

• 5+ years of experience in product management with a strong understanding of end‑to‑end product lifecycle management
• 2 + years of proven experience delivering complex, cross‑functional products with multiple stakeholder groups ideally spanning platform AdTech, MarTech, or data‑driven systems
• Experience building or scaling platforms, shared services, or foundational product layers
• Familiarity with campaign workflows, ad tech systems, or retail media ecosystems
• Experience evaluating or implementing AI‑driven features, automation, or decision‑support systems
• Comfort operating in ambiguous problem spaces and early‑stage platform builds
• Experience partnering closely with engineering on technical product decisions
• Analytical, structured problem‑solver with a data‑driven approach
• Strong written and verbal communication skills, including executive‑level storytelling
• Experience in healthcare, retail, or highly regulated environments a plus
• Bachelor’s degree in a relevant field or equivalent (HS Diploma and 4 years of experience) required

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility