Build trusted partnerships with marketing stakeholders (field marketing, integrated marketing, events, and channel marketing)
Drive program execution through build, testing, deployment, and measurement; recommend optimizations
Serve as the primary point of contact for campaign requests; ensure best practices and consistent reporting
Build Marketo programs such as emails, list imports, event programs, gated asset programs
Maintain campaign calendar entries; identify audience overlap and drive corrective action
Identify and implement improvements to campaign operations and processes
Troubleshoot and resolve operational issues; conduct post-mortems on campaign incidents
Promote best practices for data governance and data hygiene across the MarTech stack
Manage multiple projects in Wrike; keep tasks current to support clear stakeholder communication
Provide QA and support for Marketo executions (lists, workflows, template management, etc.)
Keep marketing operations process and system documentation up to date

2–4+ years of Marketo experience supporting webinars, events, newsletters, email sends, and other campaign operations
Marketo certification preferred but not required
Bachelor’s degree in a business or technical field preferred
Salesforce (SFDC) experience a plus
Comfortable with project management tools (Wrike, etc.)
Strong attention to detail while managing projects and partnering with multiple stakeholders
Team player with strong interpersonal, verbal, and written communication skills
Strong process documentation and knowledge transfer skills
Self-directed and proactive in driving work toward defined marketing objectives

Marketing Operations Specialist II

Key skills