Key skills
Cloud
About this role
Role Overview
- Produce original, video-first multimedia stories for AAA digital platforms and social channels, from concept through final delivery.
- Research, report, shoot, write, voice, and edit stories that are clear, engaging, and meaningful to AAA Members and prospective audiences.
- Develop stories that intentionally support and fill content needs identified in marketing, content, and campaign plans across teams.
- Collaborate with content strategists, editors, and marketing partners to align story development with planned campaigns, editorial priorities, and audience needs.
- Contribute creative ideas and story concepts that can inform future planning, including identifying themes, series, or segments that could be leveraged in upcoming campaigns or paid media efforts.
- Cover consumer-relevant topics aligned to AAA’s areas of authority, including travel, automotive, safety, mobility, finance, and lifestyle.
- Identify, develop, and pitch story ideas that balance timely relevance, evergreen value, and long-term strategic usefulness.
- Capture authentic customer voices and real-world experiences that can be reused or extended across multiple channels and campaigns.
- Conduct interviews with Members, Associates, subject-matter experts, partners, and external sources to gather firsthand perspectives and credible insights.
- Determine story emphasis, structure, length, and format based on platform, audience, and role within the broader content ecosystem.
- Write clear, compelling scripts and articles that adhere to AAA’s editorial standards and house style, which is largely Associated Press (AP) style.
- Edit video and audio content to professional standards, ensuring consistency in tone, quality, and brand presentation.
- Build and publish digital stories within content management systems, including uploading video, images, and supporting assets.
- Optimize stories for search and discoverability by applying working knowledge of SEO and GEO, including keyword-informed headlines and basic on-page optimization.
- Partner with social, content, and media teams to ensure stories are packaged and positioned to maximize reach, engagement, and reuse.
- Review and revise content based on editorial feedback, accuracy checks, and platform requirements.
- Ensure all content meets company standards for journalistic integrity, factual accuracy, and production quality.
- Occasionally support special projects, feature series, or event coverage, including local or regional travel as needed.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Journalism, Broadcast Journalism, Communications, or a related field, or an equivalent combination of education, technical training, and experience will be considered in lieu of degree.
- 2 years of experience in journalism, broadcast news, digital media, or multimedia storytelling required.
- Demonstrated experience producing video-first stories, including shooting, scripting, editing, and on-camera or voiceover presentation required.
- Strong writing and reporting skills, with the ability to adapt tone and format across digital, social, and multimedia platforms required.
- Proficiency with video editing tools and creative software (e.g., Adobe Creative Cloud) and comfort working within content management systems.
- Working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) best practices, including headline optimization and keyword-informed storytelling.
- Strong understanding of journalistic storytelling principles and ethical standards.
- Ability to balance brand-aligned storytelling with credible, consumer-first reporting.
- Video production and editing expertise, with a strong visual eye and attention to pacing and clarity.
- Skilled interviewer with the ability to put sources at ease and draw out compelling narratives.
- Ability to find, evaluate, and verify sources from both internal and external channels.
- Strong command of written and spoken English, including the ability to ad lib when appropriate.
Tech Stack
- Cloud
Benefits
- Competitive annual salary; the starting base compensation for this position is: $55,284-$95,738*
- Annual Bonus + Annual Merit Increase Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability