Manager – Web Journey Optimization

Role Overview

• Own optimization or priority web journeys, including cloud pages, product pages, and entry points info form flow.
• Identify friction, drop-off, and intent mismatches across journeys and translate them into prioritized opportunities.
• Improve alignment between primary acquisition channels (Paid Search, Email, Organic/Website) and on-site experiences to strengthen message match and conversion.
• Partner with Product and UX teams to evolve form entry experiences over time.
• Implement an integrated SEO strategy in partnership with the SEO team to ensure web journeys support organic discovery and clear intent signaling.
• Help align page structure, content hierarchy, and internal linking to support both rankings and conversion goals.
• Balance on-site optimization efforts to avoid trade-offs between traffic quality and conversion performance.
• Drive a mobile-first mindset across owned web experiences, with a focus on clarity, usability and speed.
• Work with UX/UI to ensure layouts, content structure, and interactions reflect real customer behavior.
• Surface mobile-specific insights that impact engagement and conversion.
• Lead structured optimization efforts across journeys, including iterative improvements and targeted testing where appropriate.
• Define hypotheses, success metrics, and learning goals prior to changes.
• Balance near-term improvements with foundational journey enhancements.
• Use analytics, behavioral data, and qualitative insights to inform decisions and prioritization.
• Partner with Analytics to ensure journey performance, key actions, and attribution continuity are measured accurately.
• Help surface tracking and attribution gaps that impact understanding of customer behavior across journeys.
• Work closely with UX/UI, Product, Development, Analytics, SEO, Paid teams and partners.
• Act as a bridge between marketing intent, search strategy, and on-site execution.
• Communicate plans, progress, and learnings clearly to stakeholders and leadership.

Requirements

• Bachelor’s degree in marketing or related field.
• 5-8 years of experience in CRO, web optimization, digital experience, or growth focused roles.
• Proven track record of running and implementing website A/B testing and experimentations.
• Hands on experience improving conversion-focused pages and form-based journeys.
• Working knowledge of SEO fundamentals as they relate to on-page experience and intent.
• Strong understanding of mobile-first UX/UI and customer behavior.
• Comfortable working with analytics, experimentation frameworks, and insight tools.
• Strong communication and organizational skills.
• Proficiency in Microsoft Office and analytics platforms.

Tech Stack

• Cloud

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program
• dollar-for-dollar up to $1,000
• Access to grants, nonprofit resources, and volunteer opportunities
• More than $6,000,000 donated since 2020
• 1 in 5 employees participates in at least one Employee Resource Group (ERG)