Responsible for performance marketing activities in the Italian market
Design, manage and optimize campaigns
Test and iterate different campaign types and channels to identify the best multi-channel mix
Conduct performance analyses of campaigns and identify new growth opportunities
Perform keyword research and A/B testing to achieve the highest possible profitability and strong conversion rates
Responsible for budget planning, forecasting and balancing short-term impact with a clear long-term roadmap

Extensive professional experience in performance marketing and SEA, ideally in B2C lead generation
Strong expertise in defining and implementing conversion goals, offline conversion tracking, bid strategies, and campaign management
Technical proficiency with Google Analytics 4, Google Ads Editor, Excel, and ideally Tableau
Experience with advertising platforms such as Google Ads, Bing Ads, and Meta Ads
Strong analytical mindset with advanced Excel skills and the ability to translate data into actionable insights
Excellent communication skills in Italian and English; German is a plus

30 days of vacation plus additional days off on Christmas Eve and New Year's Eve
Hybrid work model with 50% on-site presence at headquarters each month
Learning allowance through the in-house Academy
Company pension scheme
Monthly subsidy for your sports membership or for the Urban Sports Club
Work-Life Portal
JobRad (company bike leasing)
Deutschland-Ticket subsidy
Your own Pluxee card
Various offers and training opportunities including e-learning formats
Individual support
Events and company celebrations
Incentivized employee referral program
Monthly after-work events
Barista bar with a wide selection of beverages and additional snacks
Massage offers
Annual health week
Weekly “juice day” with freshly pressed juices
24/7 kiosk
Influenza vaccinations
Free parking and e-charging stations in our underground garage

Performance Marketing Manager – Italian Market

Key skills