Senior Direct Marketing Manager – 12-month Mat Cover

Role Overview

• Lead and deliver the Direct Marketing strategy.
• Develop and implement a strategy that grows individual giving income and supporter numbers, ensuring activity aligns with the Fundraising Strategy and organisational priorities.
• Drive innovation and digital transformation in supporter engagement.
• Lead the integration of digital channels and new products into the direct marketing programme, testing and scaling approaches that improve efficiency and reach.
• Manage campaign planning and delivery.
• Oversee planning, creative development, delivery and evaluation of acquisition and retention campaigns across multiple channels, ensuring delivery on time, on brand and within budget.
• Lead data-driven decision making.
• Translate campaign and CRM data into actionable insight, identifying trends and opportunities to improve audience segmentation and campaign performance.
• Manage and develop the Direct Marketing team.
• Provide clear direction, coaching and performance management for team members, fostering a collaborative and inclusive culture where staff can develop and succeed.
• Manage budgets and financial performance.
• Forecast, monitor and report on income and expenditure, ensuring efficient use of resources and delivery of agreed financial targets.
• Manage external relationships and suppliers.
• Lead relationships with agencies and suppliers, ensuring quality, compliance and value for money, while championing creative excellence and innovation.
• Promote equality, diversity and inclusion.
• Ensure that fundraising activity reflects and reaches the diversity of the blood cancer community, and that inclusive approaches are embedded in team practices and campaign design.
• Manage, lead and develop the team to ensure excellent levels of engagement and performance and that objectives are achieved.

Requirements

• Proven experience in delivering successful acquisition and retention campaigns from planning through to evaluation.
• Demonstrated success in managing budgets and forecasting.
• Experience of managing and developing staff.
• Experience of working with and managing external agencies.
• Experience in a fundraising or commercial direct marketing environment.
• Deep understanding of direct marketing principles and fundraising best practice, including digital and multi-channel approaches.
• Awareness of current trends, innovations and audience insights in individual giving and digital fundraising.
• Strong understanding of data protection, fundraising regulations and CRM systems.
• Excellent planning and project management skills, with the ability to manage multiple priorities and deadlines.
• Analytical and strategic thinker able to translate data into clear recommendations.
• Confident communicator able to influence internal and external stakeholders.
• Strong leadership, coaching and performance management capability.