Experiential Marketing Director

Role Overview

• Drive the strategy, planning, execution and optimization of experiential programs in North America including large-scale industry conferences and tentpole activations, local industry events in key markets, bespoke/custom client experiences, and select virtual events & webinars
• Build compelling business cases for experiential investments and ensure that all experiential activations advance Nexxen’s strategic brand, business and product objectives, in close collaboration with our commercial team and company leadership
• Maintain annual event calendar & budget, while proactively researching new opportunities to expand our experiential footprint
• Manage all event planning milestones & estimates for project scope, venue sourcing, third-party partners, scheduling and resource requirements
• Partner with in-house brand creative team to ensure seamless design, production and delivery of creative and UX assets for all events
• Evolve our experiential initiatives with an eye toward integrating digital & communications components into our strategy, to amplify and extend the experiences beyond the physical events themselves via PR, thought leadership, social media, online advertising, outbound email comms, and the brand website
• Partner with the brand marketing leads and marketing operations team to ensure successful measurement of ROI is applied to our budget and decision-making practices
• Work closely and collaboratively with experiential marketing counterparts in the UK and Australia to ensure global strategic alignment and identify operational/executional efficiencies
• Coordinate staffing schedules and travel arrangements as needed for larger tentpole activations
• Spearhead the planning and execution of client & employee swag & gifting programs as part of the overall experiential strategy

Requirements

• Proven expertise and leadership in experiential marketing, preferably in a start-up, media, tech, or advertising environment
• Track record of successfully conceptualizing, planning and executing all components of high-impact events that have the “wow” factor and deliver against business objectives
• Understanding of sales—what drives salespeople, how to communicate with them, and the details of the sales process—and an appreciation for the role that experiential marketing plays in supporting their business and client relationship-building objectives
• Experience collaborating cross-functionally across multiple marketing channels & disciplines to fulfill objectives
• Superior project management & organizational aptitude, with the ability to manage multiple campaign components effectively and efficiently
• Strong relationship-building & negotiation skills to ensure that Nexxen receives optimal pricing and value from vendors
• Capacity for building trust among colleagues and partners, managing through conflict and showcasing foundational emotional intelligence
• Positive, solutions-focused disposition and critical thinking to proactively resolve challenges and mitigate risks to project plans
• Adaptability in being able to quickly adjust to shifting priorities and pivot planning needs accordingly
• Penchant for measuring, evaluating and communicating the success of experiential initiatives
• Ability to create presentations, budgets, run-of-show documents, etc.
• Excellent verbal and written communication & presentation skills
• Experience using event planning, marketing and project management platforms (e.g., HubSpot, SplashThat, Monday.com) an advantage

Benefits

• medical
• dental
• vision
• disability insurance
• 401(k)
• EAP
• parental leave
• flexible vacation
• company-paid holidays