Marketing Manager – Paid, Performance

Role Overview

• As Marketing Manager Paid & Performance (m/f/d) you will play a central role in our growth journey.
• You will be our architect and strategic driver for predictable, scalable new-customer acquisition.
• Your focus is on turning marketing budget into a measurable pipeline—data-driven, efficient, and continuously optimized.
• You analyze target audiences, markets, and competitors and, based on these insights, develop a holistic paid strategy across the entire funnel—from awareness and consideration to conversion.
• You understand performance marketing not as an isolated function but as an integral part of our revenue strategy, working closely with Sales and Customer Success.
• You identify growth opportunities, test new channels and creatives, build scalable campaign structures, and continuously improve existing setups.
• KPIs such as CPL, CAC, conversion rate, and pipeline impact are for you not just reporting figures but control levers.
• At the same time you bring strategic foresight: you challenge existing processes, optimize tracking and attribution models, and leverage modern AI tools and automations to continuously increase efficiency and performance.
• The focus is on high-quality leads, transparent performance structures, and sustainable growth for an ambitious AI startup. You will report directly to the Head of Marketing & Sales.

Requirements

• You have already owned and scaled performance marketing—ideally in a B2B, SaaS, or tech environment—and can demonstrate measurable results (e.g., significant CAC reduction, budget scaling with stable ROAS, building a predictable pipeline).
• You think in terms of revenue, not just reach. Pipeline impact, SQL quality and customer lifetime value are the management metrics you prioritize.
• You have had real budget responsibility and have scaled campaigns from validated tests to six-figure annual budgets.
• You build scalable performance structures, not just individual campaigns—clean setups, clear KPI logic, and sustainable scaling mechanisms.
• Tracking is not a nice-to-have for you, but the foundation. You understand attribution, CRM integration, and data-driven decision models.
• You make decisions based on data—quickly and pragmatically. The 80/20 principle is a tool for you, not a risk.
• Testing is part of your DNA. You structure hypothesis validation, test aggressively, and optimize continuously.
• You combine creativity with performance thinking. Strong creatives and clear messaging logic go hand in hand for you.
• You proactively use AI and automation to create efficiency, scalability, and competitive advantages.
• You work entrepreneurially. You don’t wait for perfect conditions—you create them. You take ownership, don’t wait for briefs, and want to actively shape outcomes with a results-driven mindset.
• You communicate clearly, assertively, and solution-oriented—also with management, product, and sales.
• You want impact: not just to build campaign management but to make a measurable contribution to company growth.
• You are a team player. An ambitious mindset and collegiality are not mutually exclusive to you; they belong together.

Tech Stack

• SQL

Benefits

• Remote or hybrid: Work flexibly from anywhere or from our co-working space in Hamburg.
• Startup spirit: Fast decision-making, flat hierarchies, agile ways of working, and plenty of room to shape things.
• Learning culture: Intensive onboarding, an open feedback culture with personal mentoring, and real on-the-job learning.
• Teamwork first: You will work closely with experienced Sales Managers and learn directly from them. Collegial and personal atmosphere, regular team events and knowledge-sharing sessions.
• Solution-oriented culture: We foster creativity, ownership, and the drive to move things forward.
• AI boost: You will use state-of-the-art tools—from AI outreach to automations—that make your work smarter and future-proof.
• Keep growing smarter: Budget for training, conferences, and e-learning to stay up to date with advances in AI.
• We support you with a monthly allowance for mobility, fitness, groceries, or other expenses.