Marketing Analyst – Advertising
São Paulo, São Paulo, Brazil
Full Time
2 hours ago
No Sponsorship
Key skills
AnalyticsCRMLeadershipStrategic PlanningCommunication
About this role
Role Overview
- Develop advertising and communications strategies based on market, competitor and audience behavior analyses, implementing campaigns across online and offline media
- Measure the effectiveness of advertising campaigns and perform continuous optimizations to maximize results
- Strategically position products and services to increase brand awareness and strengthen the brand’s image in the truck and bus automotive market
- Support Product, CRM, Events and Customer Relations teams, ensuring alignment of communications activities
- Manage and optimize the marketing budget, leading co-branded projects and media partnerships to expand visibility and reinforce the brand’s leadership perception
- Develop and oversee institutional and promotional brand campaigns aligned with the company’s strategic guidelines
- Provide communication tools to the dealership network and support their local advertising activities
- Ensure correct application of the brand’s visual identity across all company areas and the dealership network, guaranteeing consistency and unity in communications
- Manage relationships with advertising agencies, ensuring deliverables align with strategy and deadlines
- Evaluate and select the most appropriate media channels and vehicles for each campaign
- Produce institutional and product audiovisual content with a focus on innovation and impact
- Identify publicity opportunities related to retail campaigns, rates and commercial terms
- Propose innovative communication actions that reinforce the brand’s presence and relevance in the market.
Requirements
- Bachelor’s degree in Advertising, Business Administration, or related fields
- Postgraduate qualification in Digital Communication, Branding, Digital Media, Strategic Planning, or Neuromarketing
- Certifications in tools such as Google Ads, Meta Ads, Google Analytics, Adobe Creative Suite, etc.
- Fluent English
Benefits
- Competitive compensation in line with the market
- Birthday day off
- TotalPass gym partnership