Drive revenue growth for Vista in the North and South America regions by bridging marketing strategies with Sales goals.
Focus on maximizing market expansion, customer acquisition, and product positioning.
Oversee the timely and balanced deployment of 360 promotional programs across channels — from events to advertising campaign.
Analyze and track performance marketing metrics to gain valuable insights that will inform and optimize future campaigns and drive ROI.
Develop high-quality reporting and insights for the region to be shared at the Executive team level.
Coordinate the lead regional marketing professionals alongside the global team to execute initiatives effectively.
Work cross-functionally among the marketing team and closely with sales, product management, as well as internal and external partners to ensure cohesive messaging and lead generation.
Allocate, track, and optimize the annual marketing budget for maximum ROI.

6-8+ years in marketing with demonstrated success delivering multi-channel campaigns and a focus on profitability and growth.
Strong ability to interpret KPIs, market data, and financial reports (ROI, P&L).
Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.
Experience leading teams and managing external agencies.
Deep understanding of the U.S. consumer’s media behavior, industry benchmarks and best practices.
Experience building both scalable acquisition strategies and retention strategies.
Excellent verbal and written skills for presenting to stakeholders and leading teams.
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Bachelor’s degree in Marketing, Business, or related field
Experience in Luxury Marketing, Aviation and Private Aviation is preferrable but not required.

Marketing Director

Key skills