Lead distributor business planning across your territory to ensure alignment with MOOD’s priorities, sales goals, and market opportunities
Own distributor performance, with accountability for volume growth, in-store execution, and market share across key channels including liquor stores, convenience, and other strategic retail accounts
Build and maintain strong relationships with distributor leadership, field reps, and key cross-functional stakeholders
Conduct regular business reviews, planning meetings, and market visits to assess performance, identify gaps, and develop action plans
Analyze market, customer, and distributor performance data to generate insights and support in-market tactics
Drive execution of pricing, promotions, trade programs, incentives, and retail initiatives with a strong understanding of ROI and long-term account health
Manage point-of-sale materials and retail assets to support timely, effective in-store execution
Train and influence distributor sales teams so they can confidently sell, position, and support the MOOD portfolio in market
Support the rollout of regional and national key account programs by ensuring distributor alignment and strong execution at store level
Partner closely with Key Account Managers and internal teams to align on priorities, solve market issues, and maximize retail opportunities
Bring MOOD’s retail marketing mix to life by leveraging distributor sales teams, local activations, and available brand assets
Ensure distributor teams understand and consistently execute MOOD’s brand standards, merchandising expectations, pricing strategy, and retail priorities
Requirements
3–5+ years of field sales, distributor management, or market development experience in THC, cannabis, beverage (CPG), alcohol, tobacco, or adjacent regulated categories
Proven success managing distributors, DSD partners, or multi-market wholesale relationships with a track record of driving volume, distribution, and execution
Strong understanding of THC, hemp, cannabis, and/or CPG route-to-market models, distributor structures, and local market dynamics
Strong business acumen across key retail channels, especially liquor stores, convenience, and other high-volume independent and chain accounts
Deep understanding of DSD pricing and margin models
Experience using market, customer, and distributor performance data to identify opportunities and translate insights into action
Ability to influence distributor decision-makers and develop distributor teams to sell effectively in the field
Experience managing trade programming, retail assets, local activations, and distributor-driven account development
Excellent communication, presentation, negotiation, and relationship-building skills
Highly organized and capable of managing a fast-paced pipeline using Salesforce, Excel, Google Suite, and syndicated data tools
Must be 21+ and hold a valid driver’s license and personal vehicle
Must hold or be eligible to obtain any state-required permits or licenses for selling hemp and cannabis products
Benefits
Competitive base salary plus uncapped commissions and team performance bonuses