Own experimentation within the product and generate insights to measurably increase activation and retention for our B2C product
Turn qualitative signals from Userback and quantitative product analytics into a focused roadmap and high-velocity feature iterations
Lead activation and retention strategy across the B2C funnel (signup → onboarding → first value → recurring value → recovery/winback)
Run high-velocity experiments: define hypotheses, success metrics and guardrails; design variants; coordinate development; analyze results and document learnings
Implement user-journey measurement with a clear event taxonomy; ensure dashboards, funnels and cohorts are reliable and actionable
Translate Userback insights into actions: classify, tag and synthesize qualitative feedback; validate it with quantitative data and convert it into problem definitions and clear specifications
Optimize onboarding and habit loops: progressive disclosure, checklists, templates, nudges, education and lifecycle messaging
Reduce churn: identify drivers of drop-off; implement reactive and preventive retention tactics (e.g., in-app alerts, rescue offers, reactivation flows)
Collaborate cross-functionally with Engineering, Design, Data, Marketing, Risk and Support to deliver end-to-end experiments and durable features
Communicate openly: weekly growth reviews, experiment flow management, post-launch reports and roadmap updates

3+ years of experience as a Product Manager in Growth/PLG for a B2C product
Proven track record of impacting activation and retention through in-product changes
Strong analytical toolkit (funnels, cohorts, retention curves, survival analysis, fundamentals of statistical power and sample sizing)
Intermediate proficiency in SQL and Excel
Hands-on experience with modern analytics and experimentation stacks (e.g., Amplitude, Mixpanel, GA4 or equivalents)
Experience operationalizing qualitative feedback (Userback or similar) into problem definitions, hypotheses and specifications
Excellent product sense and UX instinct; clear and concise communication; bias for action and iteration
Preferred: "AI-first" mindset — experience building AI-powered tools, agents or automated workflows
Growth experience in mobile applications (iOS/Android) and conversion/retention tactics in App Stores
Experience with pricing and packaging, trial/freemium testing and paywall/plan upgrade strategies
Personalization and segmentation (rule-based or ML-assisted) for lifecycle and in-product messaging (nudges)

Growth Product Manager, B2C

Key skills