Own experimentation within the product and generate insights to measurably increase activation and retention for our B2C product
Turn qualitative signals from Userback and quantitative product analytics into a focused roadmap and high-velocity feature iterations
Lead activation and retention strategy across the B2C funnel (signup → onboarding → first value → recurring value → recovery/winback)
Run high-velocity experiments: define hypotheses, success metrics and guardrails; design variants; coordinate development; analyze results and document learnings
Implement user-journey measurement with a clear event taxonomy; ensure dashboards, funnels and cohorts are reliable and actionable
Translate Userback insights into actions: classify, tag and synthesize qualitative feedback; validate it with quantitative data and convert it into problem definitions and clear specifications
Optimize onboarding and habit loops: progressive disclosure, checklists, templates, nudges, education and lifecycle messaging
Reduce churn: identify drivers of drop-off; implement reactive and preventive retention tactics (e.g., in-app alerts, rescue offers, reactivation flows)
Collaborate cross-functionally with Engineering, Design, Data, Marketing, Risk and Support to deliver end-to-end experiments and durable features