Talent Attraction Content Specialist

Role Overview

• Creates and edits engaging multimedia content including videos, GIFs, graphics, and written posts to support campaigns and bring the employer brand to life across digital channels.
• Generates creative content ideas aligned with brand goals and candidate interests, contributing to campaign planning, calendars, and storytelling initiatives.
• Create visually compelling and high-quality graphics for various recruitment channels (social media, job boards, print materials) to attract top talent to the brand.
• Formats and tailors content for various platforms (LinkedIn, job boards, website, internal communications) to ensure maximum impact and engagement.
• Oversee the creative process from concept to final delivery, working under tight deadlines while maintaining a high level of quality.
• Design and execute ad campaigns, ensuring visual content aligns with overall brand messaging and recruitment objectives.
• Organize and maintain a comprehensive library of creative assets & content (images, logos, videos, templates, job descriptions, recruitment material), ensuring accessibility and currency.
• Ensure all content reflects GE Vernova’s employer brand voice, tone, and values while supporting recruitment goals and strategic initiatives.
• Integrate visual elements seamlessly with content, ensuring a cohesive and impactful message across all platforms.
• Keep up to date with the latest design trends and industry best practices, applying insights to create modern, engaging, and innovative recruitment materials.

Requirements

• Proven expertise in graphic design, particularly in creating digital and print materials for recruitment or marketing purposes, with a Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Strong portfolio showcasing expertise across multiple mediums.
• Proficiency with design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign) and ability to translate complex concepts into visually appealing designs.
• Experience in multimedia design (video, web content) is a plus.
• Understanding of recruitment industry trends and tailoring design to attract talent.
• Ability to work under pressure and manage multiple projects with tight deadlines.
• Strong attention to detail and creativity.
• Excellent collaboration skills and ability to work in a fast-paced, team-oriented environment.
• Strong communication skills and ability to articulate design ideas clearly.

Benefits

• Health insurance
• Retirement plans
• Professional development opportunities
• Flexible working arrangements