Senior Paid Media Strategist

Role Overview

• Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn
• owning campaign planning, setup, optimization, and reporting
• Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
• Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
• Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
• Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
• Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
• Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
• Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
• Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
• Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
• Provides feedback, direction and mentorship to Jr Paid Media members

Requirements

• 5+ years of experience in digital advertising, with a focus on paid campaign execution
• 3+ years of performance marketing management.
• Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
• Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
• Hands-on experience managing campaigns in Facebook and Google Ads, including SEM, PPC, and CPM trends
• Comfortable presenting campaign metrics and performance insights, both internally and to clients
• Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset)
• Google Ads and Google Analytics certifications are preferred
• Strong analytical mindset with the ability to make data-driven decisions
• Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
• Supreme attention to detail
• Comfortable with daily video conferencing and remote communication tools.

Benefits

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing
• Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment
• so you can work where & when you work best
• Allowance to help set up home office