Demand Generation Specialist

Role Overview

• Execute and optimize demand generation programs that drive qualified pipeline including always-on campaigns, ABM, and event follow-up
• Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack
• Support demand generation for new markets through targeted campaigns, messaging, and web experiences
• Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences
• Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution
• Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data
• Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights
• Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets
• Support SEO and AI-driven search visibility efforts by optimizing content and identifying opportunities to improve performance
• Partner with specialized external partners to advance projects and meet set objectives
• Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion
• Own and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting
• Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes
• Collaborate with Sales on system alignment and lead scoring model

Requirements

• 3-5 years in B2B SaaS demand generation, growth, or digital marketing roles
• Proven track record of building and optimizing campaigns that drive pipeline
• Strong understanding of funnel metrics and conversion optimization across the buyer journey
• Hands-on experience with AI-powered demand generation tools, Salesforce and Account Engagement (Pardot)
• Comfortable owning campaign performance and reporting with the ability to turn data into action
• Experience running A/B tests and experiments across channels, email, and landing pages
• Experience managing digital campaign budgets and optimizing spend for performance and ROI
• Strong instincts for messaging and content that drives engagement and conversion
• Comfortable contributing to content development in a lean team environment
• Self-starter who can move quickly and collaborate cross-functionally

Benefits

• Competitive salary
• Professional development opportunities
• Health insurance
• Paid time off
• Flexible work arrangements