Demand Generation Lead

Role Overview

• Own pipeline creation and acceleration
• Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts
• Partner directly with AEs to identify opportunities, prioritize accounts, and drive engagement that converts
• Design and run account-based programs
• Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA
• Align tightly with Sales on account selection, messaging, and timing
• Orchestrate multi-channel engagement
• Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels
• Ensure consistent, coordinated touchpoints across the buying group
• Orchestrate account-level strategy
• Coordinate efforts across marketing and sales to create sustained momentum within target accounts
• Use engagement signals, firmographics, and trigger events to prioritize and personalize outreach
• Accelerate active deals
• Deploy targeted programs and content to move in-flight opportunities forward
• Support multi-threading and stakeholder engagement across complex buying groups
• Operate HubSpot as the growth engine
• Own campaign execution, lead routing, lifecycle stages, and reporting
• Maintain data integrity and ensure attribution reflects reality
• Measure what matters
• Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI
• Continuously optimize based on performance and insights
• Partner across the business
• Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution
• Operate with capital efficiency
• Make smart trade-offs to maximize pipeline impact per dollar spent
• Test, learn, and scale what works.

Requirements

• 5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM
• Proven ability to generate and influence pipeline—not just leads
• Experience supporting complex enterprise sales cycles (6–12+ months, multi-stakeholder buying groups)
• Deep hands-on experience with HubSpot (campaigns, workflows, reporting, attribution)
• Strong analytical mindset—you make decisions based on data and performance
• Experience running programs across both US and UK/European markets
• A builder mentality—you’re comfortable setting strategy and executing it yourself
• Comfortable operating in a high-trust, no-handoff model with Sales
• Bonus: Experience in retail tech, supply chain, or multi-site enterprise software
• Familiarity with selling into operations, finance, or field leadership personas.

Benefits

• Inclusion Matters: At Quorso, inclusion isn’t just a value
• it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.