Act as the day-to-day link between the central data team and local GTM / marketing teams
Coordinate lifecycle-based campaigns and programmes across countries, vendors, and partner segments
Translate lifecycle insights and targeting into clear campaign briefs and delivery plans
Manage timelines, dependencies, and stakeholders for lifecycle initiatives
Ensure programmes are executed consistently and follow agreed frameworks and processes
Track delivery status, risks, and outcomes, and provide clear progress updates to stakeholders

Experience in marketing campaign management, project management, or GTM coordination
Strong organisational skills and ability to manage multiple workstreams in parallel
Experience working with data outputs and insights without owning underlying data models
Clear and confident communicator, able to coordinate across central and local teams
Experience of working in a complex, matrix-type organisation is beneficial but not essential
Experience in B2B, channel, or distribution environments, or within a reasonably large digital marketing agency is beneficial, but not essential
Experience in delivering smooth handovers from insight to execution between data and GTM teams
Strong collaboration experience particularly with country teams and with minimal delivery friction

Lifecycle Marketing Manager

Key skills