Loudmouth is a vibrant company known for its bold patterns and big personality, seeking a Marketing Manager to enhance their social media presence and content creation. The role involves managing social media platforms, creating engaging content, and building relationships with influencers and brand ambassadors.
Responsibilities:
- Manage and grow all platforms: Instagram, TikTok, Facebook, Pinterest, and any emerging channels
- Consistent daily posting
- Stay ahead of platform trends and cultural moments relevant to the brand
- Monitor and respond to all comments and DMs in a timely manner
- Route customer service issues to the appropriate contact
- Track analytics and reporting across all platforms
- Continuously refine content strategy based on performance data
- Build and nurture an engaged, on-brand community
- Plan and lead regular content shoots independently
- Attend e-commerce shoots to supplement your own content pipeline
- Handle all photo editing in-house
- Create social tiles, graphics, and any other visual assets needed
- Take content from concept to post
- Maintain Loudmouth's bold visual identity across every piece of content
- Identify influencers and personalities who authentically fit the Loudmouth world
- Manage product gifting efforts, prioritizing individuals who drive real engagement
- Repost influencer content to maximize reach and traction
- Develop and maintain long-term brand ambassador relationships
- Identify celebrity and influencer targets in key markets for launch moments and seasonal gifting
- Identify cross-promotion opportunities with aligned brands and organizations
- Maintain a regular cadence of social and email-focused partnerships
- Execute sweepstakes and giveaway offerings
- Write all social captions in Loudmouth's voice: fun, confident, cheeky
- Handle copy across email campaigns, social posts, and any additional touch points
- Maintain consistent tone of voice across every platform
- Support email campaign scheduling and copy development
- Identify additional outbound opportunities such as SMS and beyond
- Partner with our digital marketing agency on paid social strategy
- Deliver creative assets needed to fuel ad campaigns
Requirements:
- Deeply fluent in social media - both culturally and algorithmically
- Self-starter who moves fast, follows through, and owns their work
- Proficiency in Adobe Photoshop and Lightroom, plus any other relevant tools
- Strong copywriting skills across multiple formats and tones
- Baseline familiarity with Shopify
- 3+ years of relevant experience in social media, content creation, or a related role
- Experience with influencer gifting and partnership programs a plus
- Passion for bold, expressive style - a connection to golf, sport, or lifestyle culture is a big plus
- Bachelor's degree in Marketing or related field preferred
- Photography experience and a passion for capturing content a huge plus