Marketing Lead

Role Overview

• Support the development of annual and quarterly U.S. marketing plans, aligned to business priorities and growth targets
• Translate commercial objectives into actionable campaign strategies, including segmentation, targeting, messaging, channel mix, and success metrics
• Create clear, structured campaign briefs to enable efficient execution across internal teams and external partners
• Stay current on market trends, customer needs, and competitor activity, bringing a fresh, outside–in perspective
• Lead planning, execution, and optimization of targeted omnichannel campaigns, including digital, email, content, paid media, events, and partner channels
• Coordinate internal production teams, subject–matter experts, and external agencies to deliver high–quality campaigns on time and within budget
• Apply strong project management discipline across timelines, workflows, milestones, and stakeholder communication
• Help build repeatable campaign frameworks and playbooks to improve speed, consistency, and performance over time
• Partner with Analytics and BI teams to measure campaign performance, ROI, and pipeline impact
• Understand marketing technology workflows, including lead capture, scoring, and handoff to Sales
• Deliver ongoing reporting, insights, and recommendations to continuously optimize programs
• Contribute to the evolution of customer segmentation and market insights to guide future planning
• Represent the customer perspective across campaign design and execution
• Ensure consistent brand positioning and messaging across all channels
• Champion improvements to the end–to–end buyer experience
• Work closely with Sales to align on lead qualification, handoffs, and pipeline expectations
• Support development of sales enablement assets such as presentations, one–pagers, case studies, and nurture content
• Participate in regular stakeholder meetings to communicate campaign plans, results, and insights

Requirements

• 5+ years of B2B marketing experience, ideally in demand generation or campaign leadership roles
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven experience delivering multi–channel campaigns with measurable commercial outcomes
• Strong project management skills, able to manage multiple initiatives concurrently
• Commercial mindset—comfortable working with forecasts, budgets, and performance metrics
• Data–driven approach to decision–making and optimization
• Excellent written and verbal communication skills
• Hands–on experience with HubSpot, Salesforce, Monday.com, and Microsoft Office

Benefits

• Work remotely while staying closely connected to our Houston commercial hub
• Collaborate with smart, experienced professionals across multiple business lines
• Join a team that values clarity, execution, and continuous improvement