Marketing Manager – Enrollment and Service Marketing

Role Overview

• Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital and account-based marketing, to drive member engagement.
• Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders.
• Ensure successful ROI -focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
• Think strategically to provide marketing leadership to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team
• Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
• Identify, develop, implement, and improve customer enablement tools, programs, and training to support member engagement and digital adoption to decrease costs, improve productivity and achieve business results
• Inform and train internal teams, distribution teams, and customer-facing staff on marketing programs and planholder enablement tools
• Understand the customer journey from end-to-end.
• Bring original thinking in innovating new ways to reach, engage and convert target customers
• Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs) and drive ongoing data-driven insights
• Be a strong storyteller …. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

Requirements

• Minimum of 5 years of direct to consumer, B2C/B2B2C working with business to develop campaigns and resources designed to enhance the customer experience
• Strong track record of developing and executing multi-channel digital marketing programs with tangible results.
• Experience with customer segmentation.
• Presentation skills that include creating engagement with stakeholders and sharing technical content at appropriate audience levels
• Proven collaboration across cross-functional teams at the rep and management levels
• Experience with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
• Demonstrated willingness to ‘roll up your sleeves to get things done
• Strong analytical skills and the ability to identify trends and make data-driven decisions
• Prior experience in managing consumer-focused marketing campaigns in the healthcare / insurance industry or financial services
• Strong understanding of life and disability insurance/ leave planning solutions a plus
• Account-Based Marketing (ABM) experience with proven results against goals and experience with ABM platforms (like Demand Base) a plus
• MS Office (Excel, Word, PPT)

Benefits

• opportunities to build communities and grow your career
• diverse colleagues with high ethical standards
• skill-building
• leadership development
• philanthropic opportunities