Responsible for defining and executing the market strategy for the region.
Bring relevant Enterprise Marketing Solutions products to market within their region.
Collaborate closely with the CoE and Global Marketing Solutions team to bring local market expertise and knowledge to help define which Marketing Solutions products are brought to the region.
Own the regional go-to-market strategy development and execution.
Drive marketing and demand-gen activities.
Develop and maintain data and publisher partnerships to support the products.
Provide market insights and product feedback.
Work closely with legal, compliance and privacy teams to ensure our products are delivered in a privacy conscious and compliant manner.
Requirements
10+ years experience working as a product lead or a business strategy lead of a product-driven organization within the media, marketing, or data categories.
Strong history as a buyer, seller or senior partnerships role of large scale, data driven marketing initiatives.
Experience building successful teams from the ground up, creating new businesses or product lines within large organizations.
Experience defining and executing a cohesive go-to-market plan (differentiation, pricing, marketing, training & strategic partnerships).
Experience with international privacy policy and regulation in the market in question along with a strong grasp of the effect on the advertising and marketing ecosystem.
Proven ability to manage multiple initiatives in a fast-paced, cross-functional, highly matrixed environment.
Benefits
Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.
Senior Advisor, Regional Marketing Solutions at TransUnion | JobVerse